Insurer Prudential of U.K. in progress to expand brand in Asia by means of AIG's unit.

U.K. insurance Prudential is looking forward to advance their business in Asia,as a result of what they are dealing with AIG to buy it's asian unit.If so happens,Prudential will become one of Asia's biggest insurer.
The proposed deal "represents a remarkable and strategically compelling opportunity for Prudential," the group said in a statement. Prudential didn't reveal the deal worth, though it did say it is looking at combining the companies through a new holding company, rather than a reverse takeover.
Prudential is expected to pay $25bn (£16bn) in cash and the balance in equity, which may be in preference shares, options or warrants. A further £15bn will be raised through a rights issue, the biggest-ever attempted by a UK company.
Dow Jones reported early Monday that (AIG 24.77, -2.74, -9.96%) could also take a 10% stake in Prudential as part of an agreement.
This deal will turn Prudential,one of the biggest insurer in Asia as it already has 11 million customers in Asia. In 2008, and the comapny says the region accounted for 57% of its new business profits.